Stop leaving pipeline, revenue and retention on the table

The gap that's costing you revenue

Based on our research, teams focused on prospecting are far more likely to log in daily, post consistently, send connection requests, and use Sales Navigator. But as roles move down the revenue lifecycle, into nurturing, closing, account management, and customer retention - LinkedIn usage falls off a cliff.

• 45% of prospecting roles log into LinkedIn multiple times a day, compared to just 10% of account management roles.
• 63% of people responsible for managing and growing existing customers post less than monthly, or never.
• 52% of account managers sent zero connection requests last week.
• Only 11% of account management roles have access to LinkedIn Sales Navigator.

LinkedIn usage decays exactly as revenue impact increases. The people responsible for protecting and growing your existing revenue are the least supported on one of the most powerful relationship and intent platforms available.

Here's why it matters

The data shows a clear relationship between LinkedIn participation and commercial outcomes.

• 28% of daily LinkedIn posters expected to significantly exceed their target.
• 73% of Sales Navigator users expected to significantly exceed target, compared to just 47% of free users.
• People in high-growth companies were significantly more likely to have posted on LinkedIn in the last 30 days than those in slower-growth businesses.

Consistent participation builds visibility and familiarity with buyers, unlocks warm introductions and second-degree networks, surfaces buying signals like hiring, funding, and job changes, increases the volume of meaningful commercial conversations, and deepens relationships with existing customers between formal meetings.

What our LinkedIn training delivers

Our training is built around four levers that close the adoption gap. Not generic "post more" advice. Not a motivational workshop that everyone forgets a week later. Practical training that helps commercial teams understand what to do, why it matters and how to keep doing it.

01. Education

We help your teams understand what good looks like, with role-specific guidance for prospecting, closing, and account growth. A great prospecting post and a great account-management touchpoint are not the same thing, and we train each role accordingly.

02. Make it easy

Consistency fails when participation is hard. We give your teams frameworks, content prompts, and simple systems that make showing up realistic alongside a full workload, so good intentions turn into habits.

03. Make it safe

Many employees don't post because they're unsure what's acceptable. We help you set clear boundaries, secure visible leadership support, and build the confidence people need to post and engage without second-guessing themselves.

04. Motivate

We connect LinkedIn activity to commercial outcomes - not vanity metrics, so your teams see exactly how it helps them hit their number. When people understand the link to pipeline, progression, and retention, participation sticks.

What's included in a LinkedIn training programme?

Every programme is shaped around your team, sales motion and maturity. Prior to designing your training programme we'll audit your team's current performance. Depending on what we uncover, your LinkedIn training programme may include:

• Commercial LinkedIn strategy - a clear view of how LinkedIn should support prospecting, deal progression, account management and customer growth.
• Role-specific training - practical guidance for sales, BizDev, account management, customer success and commercial leadership.
• Sales Navigator adoption - training and workflows to help teams use Sales Navigator properly rather than treating it as an expensive search tool.
• Profile optimisation - improving commercial profiles so buyers understand who your people help, what they know and why they are worth speaking to.
• Connection and network-building routines - simple habits for growing the right network, not just adding more people.
• Engagement and relationship-building habits - guidance on how to comment, engage and stay visible with prospects, customers and buying committees.
• Content and posting frameworks - prompts and structures that make it easier for commercial teams to share useful, credible content without sounding generic or forced.
• Account tracking and trigger monitoring - ways to spot and act on signals such as job changes, company growth, funding, hiring, product launches and stakeholder movement.
• Adoption tracking - measurement to show whether behaviour is changing after the training.

A fit if you want LinkedIn to drive commercial growth

This training is a fit if you're a B2B business that wants LinkedIn to drive real commercial growth through your leadership and commercial teams. It's especially valuable if:

• Your sales and BizDev teams use LinkedIn inconsistently, with no shared standard of what good looks like.
• Your account management and customer success teams barely use LinkedIn, and don't realise when key contacts have left an important customer.
• You've invested in Sales Navigator but adoption and skill are patchy.
• You want participation to become a repeatable habit across the team, not a one-off push.

Stop leaving revenue on the table. Book a training session, or start with a call to find where the gap is widest across your commercial team, and what closing it is worth.

Frequently asked questions

Does LinkedIn training work for account managers and customer success, not just sales?

Yes - and that's where the biggest gap usually sits. Our data shows LinkedIn usage drops sharply in account management and customer success, exactly where existing revenue is protected and grown. We train each role for its job: prospecting, closing, and account growth all call for different LinkedIn habits.

How do you get a sales team to actually use LinkedIn consistently?

Consistency fails when participation is hard or unclear. We make it easy (frameworks, prompts, simple systems), make it safe (clear boundaries and visible leadership support), and motivate (connecting activity to pipeline and targets, not vanity metrics), so it becomes a habit rather than a one-off push.

Is Sales Navigator worth it?

Our survey found 73% of Sales Navigator users expected to significantly exceed target, versus 47% of free users - a strong correlation, though not proof on its own. The tool earns its cost when adoption and skill are there; where they're patchy, the licence is wasted. Part of what we do is close that adoption gap.

How is the training delivered?

Training is typically delivered in-person at a venue of your choosing. We tailor delivery to your team - by role, by sales motion, and around a full workload. The goal is habits that stick, so the emphasis is on simple systems and follow-through rather than a single session.

How do you measure whether the training worked?

We track adoption over time - participation rates, Sales Navigator usage, and the volume of meaningful commercial conversations, by role - so you can see behaviour change rather than just attend a workshop.