One account. Every channel that matters.
ABM works when the same coherent message reaches each decision-maker, influencer and evaluator often enough to build familiarity, trust and preference.
LinkedIn anchors the programme because it is where B2B buying committees are most visible. Around that, we add the channels that fit the account, budget and sales motion.
Named accounts. Whole committees. One coordinated motion.
1. Define the accounts that matter
We build a target account list grounded in fit, revenue potential and genuine opportunity - not wishful thinking. Where intent signals are available, we prioritise accounts already showing signs of movement.
2. Map the buying committee
Strategic deals are not won through one champion. We identify the economic buyers, technical evaluators, influencers and blockers who can shape or stall the decision.
3. Build the surround-sound plan
We choose the right channel mix for each account, with LinkedIn as the anchor, and create one coherent message adapted to each role in the decision.
4. Coordinate marketing and sales
ABM only works when marketing and sales move together. We align campaign activity with sales outreach so each account experiences one consistent, credible presence.
Land and expand
ABM is not only for winning new logos. The same discipline that helps you land a strategic account can help you grow it.
Win new accounts
Concentrate effort on the named companies you most want to win. Reach the full committee across channels, building preference before the buying process starts, and getting shortlisted before requirements harden.
Grow the accounts you have
Your existing customers are your highest-probability source of new revenue. We can apply the same surround-sound approach to expansion, reaching new divisions, new buying centres, and adjacent decision-makers inside accounts you've already won, so you expand the relationship rather than just renew it.
Who is this for?
You're likely:
- A B2B company selling high-value, considered products into defined target accounts
- Running sales cycles that involve multiple decision-makers
- In a market where a single strategic win meaningfully moves the number
- Finding your best growth often comes from existing customers
And you're thinking:
- "We know exactly which accounts we want, we just can't get traction in them."
- "Our deals involve a whole committee, and we're only reaching one person."
- "Marketing and sales aren't pulling in the same direction on our key accounts."
- "Our biggest growth opportunity is the customers we already have."
Start with a conversation
We'll look at your target accounts, your sales motion and where trust needs to be built across the buying committee. Then we'll show whether a coordinated, multi-channel ABM approach can help you win, retain or expand the accounts that matter most.
Frequently asked questions
What is account-based marketing (ABM)?
ABM is a B2B strategy that focuses sales and marketing on a defined set of high-value accounts, treating each as a "market of one." Instead of generating broad leads and filtering them, you identify the specific companies worth winning and coordinate effort - across multiple channels - to reach everyone involved in the decision.
Is this just LinkedIn ads to target accounts?
No. LinkedIn is the anchor, because it's where B2B buying committees are, but a strategic account is worth reaching everywhere. We surround target accounts across the channels that fit them, which can include Google Search, display, video, retargeting, direct mail, and outdoor, all carrying one coordinated message. The channel mix is chosen per account, not sold as a fixed package.
How is ABM different from lead generation?
Traditional lead generation casts wide and sees who responds; ABM starts with the accounts you've decided are worth winning and concentrates effort there. Lead gen optimises for volume of leads (one to many); ABM optimises for progress in specific, high-value accounts (either one to few or one to one). They're complementary, but for strategic accounts, ABM is what actually moves the deal.
Does ABM work for growing existing customers, not just winning new ones?
Yes - and it's one of the highest-return uses of ABM. The same account-based approach that wins a new logo applies to expansion: reaching new divisions, buying centres, and decision-makers inside accounts you already serve, so you grow the relationship rather than simply renew it.
How many accounts should we target?
It depends on deal value and your team's capacity. ABM is deliberately concentrated, so the list is measured in tens, not thousands. We help you build a target list grounded in genuine fit and revenue potential, and prioritise within it using intent signals where available.
How do you measure whether ABM is working?
We report on what happens in your target accounts - which entered pipeline, progressed, and closed - rather than impressions or reach. Across a multi-channel programme that's the only attribution that means anything, and where it's viable we use a control group to show genuine lift, so you can see the deals that happened because of the activity, not just alongside it.