A free top-level assessment of your LinkedIn presence
We look at the visible signals that shape how your business shows up: company activity, leadership visibility, organic content, paid ads and competitor context. The result is a simple grade showing where you appear strong, where you may be underperforming, and where the biggest opportunities sit. It is not a full audit - it is a high-level benchmark, grounded in our analysis of 500+ B2B companies and 10,000+ LinkedIn ads.
Four views of how you show up
Organic LinkedIn presence
How consistently and credibly your company shows up organically: page activity, posting frequency, content quality, clarity of message and engagement quality.
Leadership and team visibility
B2B buyers trust people, not just logos. Executive profile strength, leadership posting activity, a clear point of view, and commercial-team visibility.
Paid LinkedIn activity
Where visible, how well your ads appear to support growth: clarity of copy, hook strength, specificity, human voice, benefit-led messaging, creative quality and format choice.
Competitor comparison
Performance only makes sense in context. We compare your presence against selected competitors so you can see whether you're leading, keeping pace or falling behind.
Four steps, one grade
Complete the form
Tell us who you are, your company, your LinkedIn page and up to three competitors you want to be compared against.
We review your presence
We assess your visible paid and organic LinkedIn activity using the thinking behind the ClickPop LinkedIn Growth Index.
You receive your Scorecard
A top-level grade, competitor context and a short list of opportunities for improvement.
Decide what to do next
Use the findings yourself, or speak to us about a deeper LinkedIn Growth Audit for a full diagnostic and prioritised roadmap.
The Scorecard gives you a grade. The Audit shows you why and exactly what to fix.
A quick top-level view: a useful grade, competitor context and a sense of where the biggest opportunities may lie.
A detailed diagnostic: organic and paid review, executive visibility, competitor benchmarking, priority actions and a measured baseline.
Want the full picture?
Book a LinkedIn Growth Audit for the complete diagnostic, prioritised roadmap and executive walkthrough.
Book a LinkedIn Growth Audit